Functions of Hybrid Media: How Parties and Their Leaders Use Traditional Media in Their Social Media Campaign Communication

Frontiers in communication. Volumen 6, 2021. https://doi.org/10.3389/fcomm.2021.817285

Autor: 

1. Paatelainen, Laura; Faculty of Information Technology and Communication Sciences, Tampere University, Tampere, Finland; laura.paatelainen@tuni.fi; https://orcid.org/0000-0003-2168-9161
2. Kannasto, Elisa; Department of Business and Culture, Seinäjoki University of Applied Sciences, Seinäjoki, Finland; elisa.kannasto@seamk; https://orcid.org/0000-0003-1758-982X
3. Isotalus, Pekka; Faculty of Information Technology and Communication Sciences, Tampere University, Tampere, Finland; pekka.isotalus@tuni.fi; https://orcid.org/0000-0003-3782-1286   

Keywords: Social media, political actors, political campaigns, hybrid media campaign communication. 

Abstract: Political campaign communication has become increasingly hybrid and the ability to create synergies between older and newer media is now a prerequisite for running a successful campaign. Nevertheless, beyond establishing that parties and individual politicians use social media to gain visibility in traditional media, not much is known about how political actors use the hybrid media system in their campaign communication. At the same time, the personalization of politics, shown to have increased in the media coverage of politics, has gained little attention in the context of today’s hybrid media environment. In this research we analyze one aspect of hybrid media campaign communication, political actors’ use of traditional media in their social media campaign communication. Through a quantitative content analysis of the Facebook, Twitter and Instagram posts of Finnish parties and their leaders published during the 2019 Finnish parliamentary elections, we find that much of this hybridized campaign communication was personalized. In addition, we show that parties and their leaders used traditional media for multiple purposes, the most common of which was gaining positive visibility, pointing to strategic considerations. The results have implications for both the scholarship on hybrid media systems and personalization of politics.

Idioma: Inglés. 

Publicación: 10 de enero del 2022.

Volumen: Frontiers in communication. Volumen 6, 2021. 

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Globalization and power: The consolidation of international communication as a discipline. Review article

El profesional de la información, v. 29, n. 1, https://doi.org/10.3145/epi.2020.ene.11 

Autor: Juan-Luis Manfredi-Sánchez; University of Castilla-La ManchaFaculty of Communication, Spain; juan.manfredi@uclm.es; https://orcid.org/0000-0001-9129-2907 

Keywords: International communication, power, hard power, soft power, sharp power, strategic narratives, public diplomacy, propaganda, leadership, social movements, activism, mediated diplomacy, CNN effect, review article.

Abstract: A tour of the theoretical development and the main research lines of international communication is presented. To do this, the appearance of communication in the configuration of power in four aspects (hard, soft, sharp and strategic narrative) is analyzed. The critical perspective and the Anglo-Saxon mastery on the subject are examined, with evidence from France, Germany, or Latin America. Five axes of future research are anticipated, such as the strengthening of the theoretical and methodological bases with interdisciplinary methods; the nature and characteristics of the international journalists (correspondents versus false news); the management of populist communication in the face of a political globalization with leaders that hinder the conventional journalistic ethos; the analysis of the structures; and global information systems in a multipolar scenario and less "CNN effect" than expected, and the constant innovation dynamics of propaganda.

Idioma: Inglés. 

Publicación: 06 de febrero del 2020. 

Volumen: Vol. 29 Núm. 1 (2020): Multidisciplinar.

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Being a 'strategist': Communication practitioners, strategic work, and power effects of the strategy discourse (64)

Autor: Rickard Andersson

Keywords: discurso estratégico, profesionales de la comunicación, relaciones públicas 

Abstract: This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their ‘way of seeing’ themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy ‘strategists’ possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical contribution by exemplifying the problematizing potential of the strategy as discourse perspective by discussing the power effects strategy has on the profession and practice. Thus, the article complements classical and emergent perspectives on strategy in public relations and strategic communication by offering an approach more attentive toward the constitutive effects of strategy on the practice of public relations and strategic communication.

Idioma: Inglés. 

Publicación: 24 de mayo del 2020.

Volumen: Volume 9, Issue 3.

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Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks

Journal of Communication Management, Volume 24 Issue 4 https://doi.org/10.1108/jcom-10-2019-0137

Autor: 

1. Zerfass, Ansgar; Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany & Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway; zerfass@uni-leipzig.de; https://orcid.org/0000-0002-5539-4663
2. Hagelstein, Jens; Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany; jens.hagelstein@univie.ac.at; https://orcid.org/0000-0002-6057-6699
3. Tench, Ralph; Leeds Business School, Leeds Beckett University, Leeds, UK; r.tench@leedsmet.ac.uk; https://orcid.org/0000-0001-7760-2606

Keywords: Artificial intelligence, AI, technology, communication management, strategic communication, public relations, marketing, corporate communications.

Abstract: Artificial intelligence (AI) might change the communications profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. The article addresses this research gap. It offers a literature overview and reports about an empirical study on AI in communications, presenting first insights on how professionals in the field assess the technology.

Idioma: Inglés.

Publicación: 11 de mayo del 2020. 

Volumen: Journal of Communication Management, Volume 24 Issue 4.

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Building organizational resilience through strategic internal communication and organization-employee relationships

Journal of Applied Communication Research, Vol. 49, No. 5 (2021) https://doi.org/10.1080/00909882.2021.1910856

Autor: Young Kim; Department of Strategic Communication, J. William and Mary Diederich College of Communication, Marquette University, Milwaukee, WI, USA; young.kim@marquette.edu;  https://orcid.org/0000-0002-9708-6714  

Keywords: Internal crisis communication, two-way symmetrical communication, organization–employee relationships, organizational resilience. 

Abstract: This study explores the impacts of internal strategic communication and relationship management with employees for organizational resilience in effective internal crisis communication, thereby filling a gap in crisis communication research. Specifically, it provides empirical evidence for how organizational resilience in a crisis can be achieved through strategic internal communication and relationship building with employees. A nationwide survey (N = 830) was conducted among full-time employees in the United States. The results revealed the important mediating role of organization–employee relationships (OER) between resilience and its antecedent, demonstrating that OER is a strong underlying factor in understanding how two-way symmetrical communication indirectly impacts organizational resilience. Thus, this study extends the scope of current crisis communication theories to emphasize managerial efforts directed at organizational resilience. Practical insights for developing organizational resilience include managers investing in two-way symmetrical communication and positive employee relationships before a crisis occurs.

Idioma: Inglés 

Publicación: 07 de febrero del 2020 

Volumen: Journal of Applied Communication Research, Volume 49, 2021 - Issue 5.

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Spreading (Dis)Trust: Covid-19 Misinformation and Government Intervention in Italy

Media and Communication Vol 8, No 2 (2020): Health and Science Controversies in the Digital World: News, Mis/Disinformation and Public Engagement. https://doi.org/10.17645/mac.v8i2.3219

Autor: Lovari, Alessandro; Department of Political and Social Sciences, University of Cagliari, Italy; alessandro.lovari@unica.it; https://orcid.org/0000-0002-5877-467X

Keywords: Coronavirus, Covid-19, emergency, health communication, Italy; misinformation, public communication, social media

Abstract: The commentary focuses on the spread of Covid-19 misinformation in Italy, highlighting the dynamics that have impacted on its pandemic communication. Italy has recently been affected by a progressive erosion of trust in public institutions and a general state of information crisis regarding matters of health and science. In this context, the politicization of health issues and a growing use of social media to confront the Coronavirus "infodemic" have led the Italian Ministry of Health to play a strategic role in using its official Facebook page to mitigate the spread of misinformation and to offer updates to online publics. Despite this prompt intervention, which increased the visibility and reliability of public health communication, coordinated efforts involving different institutions, media and digital platform companies still seem necessary to reduce the impact of misinformation, as using a multichannel strategy helps avoid increasing social and technological disparities at a time of crisis.

Idioma: Inglés. 

Publicación: 25 de junio del 2020. 

Volumen: Media and Communication Vol 8, No 2 (2020): Health and Science Controversies in the Digital World: News, Mis/Disinformation and Public Engagement.

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Periodismo, política y ciudadanía: claves para una nueva relación desde España

Revista Latina de Comunicación Social, Nuevos Medios, automatización y actores periféricos en el Periodismo, Núm. 80 (2022) https://www.doi.org/10.4185/RLCS-2022-1547|

Autor: 

1. García-Orosa, Berta; Universidade de Santiago de Compostela, España; berta.garcia@usc.es; https://orcid.org/0000-0001-6126-7401
2. Vázquez-Herrero, Jorge; Universidade de Santiago de Compostela; España; jorge.vazquez@usc.es; https://orcid.org/0000-0002-9081-3018 
3. López-García, Xosé; Universidade de Santiago de Compostela. España; xose.lopez.garcia@usc.es;  https://orcid.org/0000-0002-1873-8260

Keywords: medios de información, periodismo, política, ciudadanos, España, encuesta, democracia.

Resumen: La innovación modificó no solo las rutinas y los perfiles profesionales, sino que cuestionó la legitimidad pública y el carácter institucional del periodismo como actor político con la aparición de nuevos actores, como las plataformas digitales y sus algoritmos, y la reconfiguración del espacio comunicativo. Este artículo pretende fijar las bases de la relación entre el periodismo y la política en la actualidad y las tendencias de futuro. Metodología: La investigación se ha desarrollado a través de un estudio realizado entre febrero de 2020 y febrero de 2021 en España basado en la triangulación metodológica que incluye, además de la revisión bibliográfica, una encuesta a periodistas, una encuesta a ciudadanos y un panel de expertos con investigadores del área de periodismo. Discusión: Los resultados confirman a los periodistas como filtro entre la sociedad y la política, aunque la ciudadanía se muestra crítica. Conclusiones: Se revelan tendencias peligrosas para la democracia: la elección de los temas de la agenda mediática en los partidos políticos, la escasa participación de la audiencia, el ocultamiento de la importancia de los algoritmos y las plataformas digitales, y la alta automatización de la información para influir en la opinión pública y generar desinformación. 

Publicación: 27 de abril del 2022.

Idioma: Español. 

Volumen: Revista Latina de Comunicación Social Núm. 80 (2022)

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