Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks

Journal of Communication Management, Volume 24 Issue 4 https://doi.org/10.1108/jcom-10-2019-0137

Autor: 

1. Zerfass, Ansgar; Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany & Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway; zerfass@uni-leipzig.de; https://orcid.org/0000-0002-5539-4663
2. Hagelstein, Jens; Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany; jens.hagelstein@univie.ac.at; https://orcid.org/0000-0002-6057-6699
3. Tench, Ralph; Leeds Business School, Leeds Beckett University, Leeds, UK; r.tench@leedsmet.ac.uk; https://orcid.org/0000-0001-7760-2606

Keywords: Artificial intelligence, AI, technology, communication management, strategic communication, public relations, marketing, corporate communications.

Abstract: Artificial intelligence (AI) might change the communications profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. The article addresses this research gap. It offers a literature overview and reports about an empirical study on AI in communications, presenting first insights on how professionals in the field assess the technology.

Idioma: Inglés.

Publicación: 11 de mayo del 2020. 

Volumen: Journal of Communication Management, Volume 24 Issue 4.

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