Press office work: information management or manipulation? The perception of the Portuguese journalists

Revista Internacional de Relaciones Públicas Vol. 12 Núm. 23 (2022): Relaciones Públicas diversas (Enero-Junio) http://dx.doi.org/10.5783/RIRP-23-2022-03-29-50

Autor: 

1. Teresa Figueiredo; Universidade da Beira Interior; teresa.catarina.figueiredo@ubi.pt; https://orcid.org/0000-0003-2153-4231
2. Gisela Gonçalves; Universidade da Beira Interior; gisela.goncalves@labcom.ubi.pt; https://orcid.org/0000-0001-7001-3622 

Keywords: Comunicação estratégica, comunicação organizacional, relações públicas, assessoria de imprensa, jornalismo. 

Abstract: Media relations is at the core of Public Relations activities in both corporate, governmental, and non-governmental level. All and any organisation need to manage their relationship with the informative media to maintain a positive image in the public sphere. However, the relationship between press officers and journalists is a subject as old as controversial. Some authors find an interdependent relationship in their professional practice (eg. Chinem, 2003; Lopes, 2017), while others understand the press office as parajournalism (eg. Schudson, 2003; Ribeiro, 2015a; 2015c), an activity that manipulates the public opinion, through agenda-setting mechanisms (eg. Moloney, 2000). Bearing in mind these conflicting views, the main purpose of this study is to explore and critically discuss the journalist-press officers’ relationship in the current Portuguese landscape. This study is relevant because there is no actual research on the journalism-PR relationship in the Portuguese context.

Idioma: Portugues

Publicación: 30 de junio del 2022

Volumen: Revista Internacional de Relaciones Públicas; Vol. 12 Núm. 23 (2022): Relaciones Públicas diversas (Enero-Junio). 

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